B R A I N S T O R M I N G

Brain storming words and thinking of how they could be animated in four scenes to develop initial ideas.

Brainstorm ideas:
1.) Strobe - flashes between black and white and eventually displays the word strobe. Could be effective but plain as it will just be a flashing screen which may not be effective
2.) Bounce - letters bounce around the page in a un layered format finally bouncing into place in the final scene to reveal the word. Effective but quite simple and repeating
3.) Crash - letters 'RC' and 'SH' are acting as vehicles and crash into each other causing the letters to crack and break. I don't think this will be effective as its simple and does not display any excitement or personality eventually

4.) Explode - 'O' acts as a bomb in the word 'explode' as the word gets larger and eventually explodes. potential with this word as I can think of more ways to animate this text to create a effective film
5.) Burn - 'B' opens up like a lighter and flames reveal themselves, but this is not effective as we can not use external images which does not consist of the letters which was later revealed to me after looking into the brief
6.) Melt - Letters in melt are made from ice and slowly melt and form the word melt in letters on the stage, will be very hard ti deconstruct the letters and make them from a solid to fluid form eventually

 7.) Ambulance - Letters 'B and C' and 'A and E' act as road vehicles travailing around the page, they crash into each other causing a accident. letters 'A and E' create a stretcher like form and come to pick up the other letters providing medical attention to carry them away to the hospital. I think this animation could be more effective with more skill and thought as it has a lot of personality present
8.) Lifeline - heart beat running along the screen, the word is formed by the heart beat. Late in scene three the heart beat stops and word is revealed. Effective but not much to develop.

I am going to use the word explode, ambulance and escalator (not on my brainstorm but have effective ideas in my head) to create a story board of 12 scene to develop into my short animation/film